Subliminal advertising is regarded as the most influential way of conveying an idea that pleases the observer’s emotional as well as subconscious mind. In order to perceive such ads, normal thinking does not suffice; as they are made by the experts who have conducted several trials on the psychological reactions of diverse folks.
These ads have visuals or slogans that trigger a notable spark in one’s subconscious mind. Chillingly, all viewers get involved in an illusory subliminal advertising without any notification, as these ads tap their unconscious mind so that they can have a control over their mind. In subliminal ads, there are messages that are conveyed below the human threshold, which are recorded at the subconscious level, irrespective of whether they are good or bad.
Types and Cost of Subliminal Ads
Subliminal ads are of two types: Symbolic in which the images are visible in the foreground and Embedded wherein the expression is hidden owing to which it comes under more inspection as well as criticism. Of the two, the creating cost is higher for the latter type. Even overall, the cost of creating such ads is higher than the production cost of films and programs. Therefore, one needs to be very careful in determining and placing the components.
Subliminal ads are mostly played in between the movies. They tend to pop up in just a second and then just vanish in no time. That said; the subconscious mind is powerful enough to capture the ads appearing even in a fraction of a second but tend to take them literally as they are.
Therefore, in order for such an ad to work, it is vital to know how to create the messages that are really effective. The importance is actually of the right wording as well as the use of high tech software to compose a message that can go undetected virtually.
Tips for Making Subliminal Ads
The very first tip is to be quite positive with the message. Ignore the negative and concentrate completely on what is to be achieved. Second, always use first person as well as present tense – ‘I am’ and ‘I can’. Third, avoid writing a long dialog. In fact, just repeat the same words again.
You should write the dialog as if you are talking with your own self. The reason behind this is that your subconscious mind functions only in the present , and therefore, the messages need to be in the present tense.
Fourth, look for the best software programs that help you compose subliminal messages. One of them is Subliminal Recording Software that is easy to record. It is vital for you to know that choosing a good track is also vital, as the end user likes to listen it. Therefore, it is better to select a soothing soundtrack.
You can also convey your message via visuals, but ensure that they are unambiguous and very clear, because different subconscious minds look at things in different manner. For measuring the effectiveness of an image, pay more attention to the layout.