The Value of Vehicle Graphics
Whether you are aware of it or not, you do much of your daily window shopping on your ride to work. Vehicles wrapped in promotional graphics provide a mobile marketing source that compels attention. What can vehicle graphics do for your business and how can you optimize their effect?
A reason to remember your business: Saw it in the newspaper? Interesting. Saw it on a Range Rover? Memorable. The uniqueness of advertising your product on a vehicle stands out to potential customers, even if they only have a few seconds to grab the information as they drive by.
Vehicle personality counts: The type of vehicle used as a base for the graphic should line up with the advertised product. Luckily, vehicle manufacturers spend thousands of dollars creating cars and trucks that visually appeal to the masses. Use their expertise when choosing which vehicle to pair with your logo. Emphasize your sporty car with a bold graphic or soothe the viewer with a calm and composed logo on your family four-door.
Your graphic can be first: We live in a society saturated with advertisements. According to the New York Times, people see up to 5,000 ads a day. Vehicle advertising increases the likelihood that potential clients will see you first, whether it’s on the daily commute or heading from a residential area into a marketing-filled city location for a night on the town.
Less is more: Forget complex advertising. Vehicle graphics provide easy visibility and a simple message. Save your energy for more complex campaigns while reaping benefits.
Let your graphics shine: Because eyes tend to go to graphics first, vehicle wraps are an excellent way to make the most of a fantastic logo design. In addition, the size of a sign on a vehicle emphasizes bold colors and strong text. This is your chance to epitomize the very best in your brand on large, moving signage.
Broaden your reach: Marketing that moves goes wherever you want it to. With vehicle graphics, your signage travels to a variety of locations where it can better reach several of your target demographics at once.
Vehicle graphics provide a unique and sizeable canvas on which to market your business. Their mobility allows these ads to go anywhere and reach anyone. Match a graphic to your vehicle and product personality and prepare to expose your brand to new eyes.