The Art of Pre-Selling - Affiliate Marketing
Most Affiliate Marketers are wasting their time. They think they're saving themselves time by simply direct linking to the Merchants Sales page.
What a waste...
If you're not taking the time to create SOME sort of landing page in which you can pre-sell your visitors, you're missing a HUGE amount of sales or opt-in leads.
Pre-selling is, by far, the most important part of Affiliate Marketing. Well, after you've done your research, of course. Your visitor clicks on your link because your sales message has struck some sort of interest. And if your sales message was done correctly - your pre-selling is the gateway to sales success!
Your landing page needs to be complete with either a review, comparison, squeeze page or a nice, effective, Sales letter in order to get the best "bang for your buck", even if you didn't spend a penny on the campaign. Every minute your spend working should be counted as money. Like they say - time is money.
Taking your time to study the Niche you're promoting is far too important to skip. It's actually the most foolish mistake most Affiliate newbies make. Without this information you're losing value for Keyword Research AND your pre-selling efforts.
Pre selling is giving the visitor or potential customer more information based on the specific product and/or even a more unbiased opinion.
Think Benefits when pre-selling. If you've done the research and looked on forums or used other methods, you should realize what people need that specific product for. What problems is it going to solve? How will it benefit this person? Solutions to problems is key here.
Do NOT just go and copy the Features and Benefits from the Merchants Sales page. This is such a newbie mistake and will NOT do you any good. In fact, it will more than likely upset the customer since they're simply re-reading what you have already put in your sales page. Be creative and DO NOT pre-sell on FEATURES. Think SOLUTIONS TO PROBLEMS: BENEFITS.
I truly believe that a good Marketer can pre-sell anything, just like a good salesman can sell anything. You have to get a good understanding of why people buy, why people react the way they do and what it takes to get that person to react, then buy.
A great book that I would HIGHLY recommend is Ca$hvertising. This book really takes you through the psychology of sales and marketing and allows you to get a better understanding of what you need to do to get people to do what you want them to do. ;)
CTA's (Calls To Action) are the most important items you need to become an expert on to get more clicks, but getting those clicks might be useless if you haven't pre-sold the potential buyer. What happens if the merchant's sales page is terrible?
Just remember that last line when you're creating your content. Don't over-sell and don't over-hype. Be honest (as honest as you can be!) and give them the information they need in order to make their decision and, hopefully, purchase the product that you're pushing.
If you have any tips or advice for others, please feel free to leave a comment!