1. FREE Special Report or Article
This works best when the report has the same title and content as the headline on your squeeze page.
Because THAT'S the subject that your reader clicked on to come to the squeeze page. Solve a problem, address a fear, or give your readers a secret tip or strategy that will help them get what they want.
2. FREE E-Book
Again, the title and content of the e-book should be the same as the title and bullet points on your squeeze page.
If an e-book seems daunting to you, write an article on each of the bullet points from your squeeze page and call each article a 'chapter' in your e-book. An e-book does not need to be more that 20 pages long.
3. FREE Trial
This is great if you are selling membership services or a product-a-month offer. Remove the buying risk and build your list at the same time.
4. FREE Consultation
Can be tricky if you have more than 10 people a day asking for a consultation. You need to know your market. People like the idea of talking with a real person. Offering a free consultation on your Squeeze Page helps people who struggle because they feel that they are on their own trying to figure things out for themselves.
The more you can add a personal human element to the process, the more effective you'll be, but you might be better to offer this service AFTER your readers have bought something inexpensive from you (or as a bonus to that purchase).
Do you really want to spend your time consulting for free with people who will never buy from you?
5. FREE Software
This is similar to offering a free downloadable report or ebook. There are lots of private label rights software products that you can purchase and re-brand as your own. Search Google using the term "PLR software" and you'll find lots of results. This can be a great incentive offer for a Squeeze Page depending on your niche.
6. FREE Newsletter or Mini E-Course Subscription
All you need for this one is an auto-responder and some good content. When your readers opt-in through the form on your Squeeze Page, they are automatically be added to your list to receive a series of emails from you. If you mix in some free gifts with your newsletter, and some sales messages, then you are into the swing of email marketing.
7. FREE Chance To Win (Raffle/Contest)
Sometimes it pays to offer something of greater value than what you could offer each and every person who opts-in through your Squeeze Page. You could offer a chance to win a special prize in a drawing for every person who opts-in. Pick a specific date for the drawing and then randomly choose the winner(s).
You determine the value of the prize and the number of prizes you want to give out. If done right, you should get a whole lot more valuable opt-in leads worth much more than the cost of the few prizes you give away.
You may also want to give out consolation prizes for all those who participated so all your Squeeze Page prospects will feel like they got something for their time. This consolation gift can be a digital item that doesn't cost you very much, like a free ebook, special report, online presentation, etc..
8. FREE CD or DVD
This can be a good incentive for a Squeeze Page. It has a higher perceived value than a digital/downloadable product.
Of course, there is more cost involved, but you can cover your costs by charging for shipping and handling while giving the CD/DVD away for free.
The real bonus to you is that you get your reader's physical address, so that you can send them mail-shots and personal letters through the post, which have a far higher chance of being opened and read (those each letter costs you money, unlike a free email).
Roy Preece has been teaching online sales techniques successfully for over ten years. Roy successfully trains people on email marketing, web marketing, article writing, affiliate marketing and joint ventures. For more information, visit http://emailmarketingbuddy.com