If you've got a product for sale, then your conversion rates will have a significant impact on whether or not your business survives. If you have conversions around one percent, like most people do, you'll be struggling to find advertising that is cost effective. Even if you get some ads that are cheap enough to make money from, you'll need tons of traffic to make enough profit to live off of.
On the other hand, if you can get your conversions up to three, four, or even five percent, you can easily choose from a wide variety of ad sources, as all of them will make you a handsome profit. How do you get such high conversions?
It's important to realize that no matter how great of a sales letter writer you are, you aren't going to hit a home run on the first pitch. You are going to need several at-bats. Luckily, if the world of online sales, you can improve as you go. Just keep trying out different things, and keep the ones that work, and get rid of the ones that don't.
This is where most marketers go wrong. They put up a site, get some kind of sales letter, and then spend all their efforts trying to find cheap traffic. In reality, you'd be much more better off, and your efforts would be much more rewarded financially if you focused on increasing your conversion rates.
How do you do this? Always be testing. Try something. Change a little bit of your sales page, come up with a split test, and then see which on performs better. Even if you try to change things at random, and only improve one out of every three times, you'll always improve.
Consider this. Let's say you do a split test once a week. Even if you only get two hundred visitors a week, or about 30 a day, that's plenty to do one split test a week. That way, each one of your pages will get a hundred hits a week.
Let's further assume that you really suck at split testing. So much that only one out of four results in an improvement. And when you do improve, you only improve by quarter of a percentage point. Terrible, right?
Not so fast. If you get one week out of four that improves your sales page by a quarter of a percentage point, that means you'll your sales will go up by 0.25% every month. That means every four months, you'll be increasing your conversions by a full percentage point. In one year, you'll be up to three percent.
Anybody that gets a three percent conversion is doing very well. You can buy traffic for a dollar a pop, and if you're selling a product for fifty bucks, you're making $150 for every $100 you spend.
What happens if you actually do some research, and try some split testing on things that have been proven to work? How much and how fast will you improve your profits then?