Twitter and Facebook have had to move over recently to make room for another social media site that is proving popular with Internet marketers: Pinterest. Pinterest is a "digital pinboard" that has become popular because it is simple and easy to use, but stays very eye-catching since it showcases catchy photos to which short captions can be added.
At first, Pinterest was more popular with women more than with men. Then, as word spread, online marketers, both men and women, began to understand how Pinterest could help them promote their websites. They began to make use of Pinterest to showcase services and products, so as to boost recognition of brands, interact with possible customers, and also to publicize celebrations and promos.
If you're an Internet marketer looking for a free and easy way to boost your internet presence and increase your profits, you will want to look more deeply into Pinterest online marketing.
What follows are five of the best Pinterest marketing techniques to get you off to a good start.
1. Post more than your main product or service.
People don't usually like to follow others who exclusively promote their own offers. You will be able to reach out more people if you include images which might not be directly related to your products and services. When you discover something that you find interesting, go ahead and pin it on Pinterest. If you fully understand your niche market you will be able to post many different things which are quite likely to interest them.
2. Follow the popular people.
The same as in Twitter, if you follow the popular users, they may reciprocate and follow you as well. Subscribers will eventually see that a lot of people are also following your account, along with the popular ones. Try and visit those accounts and give them a bunch of likes as well as repins, and make sure to follow them as well.
3. Think of regular deals.
Keep your followers interested by doing special deals on a weekly basis, regardless of how ordinary or relatively small your offer may be. You could publish "Special Sale" offers within a specific period of time each week.
4. Showcase your loyal clients.
Show your customers that you appreciate them by featuring them on your Pinterest page. To provide an example, if you supply wedding cakes, you might want to post photographs of your clients' wedding ceremony in addition to photos of the wedding cake.
5. Publish resources and/or ideas.
Infographics that show how things are done are always popular, so, try to create - or find - and share some guides or how-to graphics every now and then. Along similar lines, you could also create and post graphics detailing online resources which your target audience could find valuable, or post a photo related to the topic area and link back to a resource list on your site.
6. Link to other sorts of online community sites.
In terms of Pinterest internet marketing strategies, it's best to make use of as many other social media websites as possible to lead people to your own Pinterest page and to catch their attention.
Since social media sites are incredibly popular, you can capitalize on them, and on your own already-existing networks on them to drive traffic to your Pinterest page.
If you enjoyed reading about how to use Pinterest, click the link to discover 8 more advanced Pinterest Marketing Tips on David Hurley's blog at Grasp-The-Nettle.com - and grab a free copy of his $35 report, SFI Affiliate Marketing Handbook while you are there.