How to Learn Search Engine Optimization

SEO (Search Engine Optimization) is one of the most important subjects for any Internet Business Owner, yet many people refuse to learn how to do it themselves.

As an Online Business Owner, this is foolish! SEO can make or break most Businesses and I want to explain to you how you can learn SEO and get your Business moving faster than ever.

Search Engines rely on Keywords to understand what you're looking for. But how do they use your keywords to figure out which sites are the best choices for your search term? That's where SEO comes in. Using SEO you can climb the "SERP's" (Search Engine Results Pages, otherwise known as the page you see when you do a search) so that people can identify your website as a solution to their problem.

The most important thing to remember is that there's no guaranteed long-term solution for SEO, unfortunately. The Search Engines, such as Google and Bing, utilize algorithm's that help improve the results you see as a searcher, which sometimes completely shakes up the search engine result pages (SERP's), causing havoc for many.

There are also no tricks that will last long. Google will find you eventually and they will do their best to put the best site at the top of their index. What you should be focusing on is creating a website that provides great content for your readers. Something that will keep them coming back over time, or else finding the answer to their problems with ease. 

Too often new website owners are fooled into buying services from people who do not care about their long-term success. Don't let this be you! If you choose to outsource (find a 3rd party SEO), then do it wisely. You do get what you pay for, and in the SEO world that can become very costly. Trust me, I've seen many website owners disgruntled over people claiming to be Professional Search Engine Optimization experts making bold promises, only to see Google completely wipe them out of their index. Penalized so that nobody could find them.

That hurts. This is why you should learn how to do SEO yourself so that you understand what's going on and what's needed in order to get your site ranked high enough for people to find you. While learning SEO is beyond the scope of this article, I do want to go over some of the basics, as well as some tips.

First off, pay attention to some of the tips:

1. Do not over optimize. Over optimization can get you penalized and pushed down the SERP's. Just treat your site as if it were is, right? Be careful and do only what you believe will be beneficial in the long-term. Buying 10,000 links for $25 isn't a wise Business decision. These links come from tools such as XRumer and can be costly in the end.

2. Links are more important than anything else. You can only do so much on-page optimization, but building a lot of links can make your content suddenly become more valuable. Focus on on-page optimization, build content and build plenty of links to those pages. High Quality links are better than High Quantity links, no matter how many people try to tell you otherwise.

3. Content is king. It really is. You need to build solid content on your site that either turns pages into more traffic and people into conversions. Long-term is the keyword, so focus on good, high quality content that can help you look legit to Google.

SEO involves 2 sides: On-page Optimization and Off-page Optimization.

On-page Optimization involves doing your keyword research, making sure each page is optimized for specific keywords (so that Google understands what the pages are about), has the correct Page Titles (using those keywords), h1, h2 or h3 tags, good structure, etc. This is pretty simple stuff after you try it. You'll get the hang of it pretty quickly and you can even use Plugins if you're using Wordpress for your website. There's plenty of SEO checklists that can help you step-by-step to ensure that your on-page efforts are good enough.

Off-page Optimization involves a few things, although most people automatically assume it's only building links. While this is 'technically' true, it's not accurate. Your off-page efforts should also include building solid off-site content around your links. You can use sites like to build high quality content and use your profile to post more about your website, along with your link. This will show Google that you're active, using solid SEO tactics to get more traffic. Sometimes you may just want to build links on other people's blogs, simply by leaving comments that are relevant to the content. While this is useful, it's only one way to build the links. You want to diversify your link strategies. Build links from directories, blogs, article sites, social media profiles, etc. It's your choice on where you get them from, but make sure you build quality links first.

I hope you enjoyed this article. We'll dig into more SEO subjects soon!


almost 9 years ago

For those of you who have not seen it yet, I have a 3 part SEO Tutorial series located here:

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