In far too many instances people think that when they're marketing with articles, they have to do fancy or tricky things to make their marketing campaign "work".
In truth achieving a higher search engine ranking and a genuine surge in visitors should be really simple:
1 - Firstly, you have to concentrate on your website or blog.
Pack your site with information that your viewers will find helpful and interesting. It is a really good idea to make sure your website is packed full of valuable content and that it's updated regularly.
Your first order of business is to make a website that is really pleasing to your viewers. If your viewers are happy, then all the search engines will be too. The objective of Google is simple, satisfy its search customers, so if its customers (who are also your viewers) are thrilled with what they discover on your website, then Google is going to be thrilled as well.
2 - After creating a stellar website, then you turn your attention to marketing it.
In the same way that a brick and mortar store needs to market itself to attract customers, so you have to market your website.
Don't forget your agenda and Google's is the same - you want to please your customers and Google wants to please its customers. By delivering value to your customers via the content on your website, Google will come to know the value of your website and rank it accordingly.
It would be easy for you to get the impression from other website owners that Google and the other search engines are their enemy, something that they are afraid of or feel like they need to outwit. That is totally not the case - just like a travel agency can be an ally to a hotel that it refers to, so The search engines can and should be an ally to your website.
Within the world of website marketing and search engines, the main language is links. These links that are going to your website tell Google and the other search engines a lot about the topic and value of your website.
There are two main purposes served by links on the web:
* It is a kind of transportation. By clicking on a link on one web page, you are "transported" to another web page.
* It communicates information to Google and the other search engines about your website's topic and value.
It is possible for you to influence where your website appears in a search engine's rankings by the quality of information that is on your website and also by how consistently you market your website.
Submitting articles is an excellent way to market your website. It accomplishes these goals:
1 - Article Marketing develops good quality links to your site. Articles are generally picked up by very niche specific publishers, so there is an excellent chance that your article will be published on a site that is on a subject related to your website.
You are able to use your keyword terms within your resource box to form the link going back to your site. These linking words are known as "anchor text", and they also help Google and the other search engines to understand what your website is about and how to rank your site.
2 - Marketing with articles gets the word out about your website and brings increasing attention to it. Your articles can be republished on other websites and in ezines. Anybody reading you article either in an ezine or on a website will be able to click the link in your resource box and be taken to your site.
3 - Marketing with articles increases customer confidence. As soon as a prospective customer of yours reads a well-written and very knowledgeable article they'll, "Do you know what, this person really knows what they are talking about, I am certain they can give me more good advice". The more confidence that prospect has in you, the more likely that he will become a customer of yours.
The articles that you produce with article marketing are referred to as 'free reprint articles', simply because they are free for publishers to republish. The 'payments' that you receive as the author are the 3 benefits mentioned above. The way in which you receive these 'payments' is via the author resource box, which usually includes a link to your website, a brief description about you and your company and a good reason for the reader to visit your homepage.
* Have a really good think about what your readers want to know, and start writing articles accordingly.
* Write a thoughtful resource box designed to inspire readers to click the link to your site.
* Submit articles to publishers on the internet and article directories.
Steve Shaw is a content syndication specialist. Do you own a blog? Need content? Join thousands of other blogs and get free high-quality, niche-focused, human-reviewed content from quality authors sent on auto-pilot - and it's all 100% free! Go to http://www.autoblogit.com for more information.