How to Qualify your Inbound Links
Different search engines will show different link popularity rankings; finding all of your inbound backlinks takes time. Categorize your links in terms of what they are doing for your site. If your site is linked to a site that has no relationship to your content, request for the link to be removed.
 
This type of link is of no value to the search engine robot which is concerned with content match. Be sure to check carefully for "Free For All" (FFA) or link farms. Inbound links from these sites are hazardous to the ranking of your site.
 
Categories for your inbound links should include the backlinks that influence traffic to and around your site. These are the major categories you should look for:
 
On-Site: For every link on your site that points to another page, use a keyword.
 
Directories: Fee based search directory links
 
Subscribers: Industry related search engines, where information about your site was requested
 
Partners: Reciprocal links from professional/trade associations, resellers and business partners.
 
Media: Published articles, press releases and site reviews
 
Ideally, the majority of your links should fall in the categories two to five. If the majority of your backlinks are outside these categories, send a request to the web master to remove the link to your site.
 
Whatever you do, avoid LINK BUYING schemes that are being promoted all over the Internet, promising hundreds of links in a few days. Search engines are sensitive to these techniques; if they visit your site in October and you have 100 inbound links and a month later you have 1,000 inbound links, you set off the alarm and risk being removed from the search engine permanently.
 
If you have any questions or advice for others please leave a comment below!


Comments

Sign in to comment