Opening up your own shop is a scary process. Of course, you could also make a ton of money, but everybody knows the statistics. Most small businesses fail. And most people who have successful businesses need to go through several failures before finally hitting that ever lasting pay dirt.
The good news is that you can maximize your chances of success. Just because four out of five businesses fail after the first year doesn't mean that it's impossible. After all, there's millions of people out there with money to spend, and so long as you've got a good product, they'll pay for it.
That's the first lesson. Always do plenty of market research before even spending one dime on a new business. Know what kinds of products are out there, know what kind of people are buying them, and know exactly why they are buying them. You'll also need to find out everything you can on all the businesses that are already selling what you're thinking of selling.
If only a couple of them are making a profit, and the rest are going bankrupt right and left, then you're going to have a tough time. However, if all the businesses are making a decent profit, then there's plenty of room for more people.
Assuming there's room for more providers, you've got to reverse engineer your competition. You've got to figure out what they're selling, and how much they're charging. You've got two basic options. One is to make a better product for the same price. The other is to make the same product for a cheaper price.
Once you've got your product set up, you've got to do some advertising. Believe it or not, many people would prefer to buy from a trusted source, even if there's a competitor providing a better product for a cheaper price. So understand that this is going to take some time. So long as your focused on providing a quality product for a reasonable price, your customer base will slowly grow over time.
The bottom line is that you've got to let the market dictate your actions. Most people fail because they think they have a good idea, but they don't do enough market research. Sure, we'd all love to sell things we like, but often times what the market is demanding is something else entirely. If you can be flexible enough to move with the market and always provide what the market demands, you'll always make money.
If you're starting a small business, then you can't afford to be without the proper equipment. That way, you'll have a much better chance of success.